A paradox is emerging. While the progress of women in the corporate world has stalled, more and more women are becoming their own boss. Countless programs encourage this development. But we may be shooting ourselves in the foot unless something drastically changes.

About a third of businesses in the Western world is owned by women, but they generate only a tenth of the combined revenue of GDP if that.

About a third of businesses in the Western world is owned by women, but they generate only a tenth of the combined revenue of GDP if that. Just as importantly, only a fraction of these women are bosses to more than themselves. If we want to co-shape our world, we need to stop being small players. In this article, I will explain exactly what has been pulling women down, and how to cut the bonds that keep them there.

Women like to be nice. In fact, we find it so important that when someone is nasty to us, we hardly complain. When someone interrupts us while we speak, we give that person the floor. When asked to do a boring task, we diligently comply. When someone steals our ideas we tend to be speechless. Or, when overlooked for a pay raise or a promotion, we shrink and think ‘maybe next time’. And, instead of standing up for ourselves in the competitive corporate world, we start our own business, on our own not-so-competitive terms.

I know from first-hand experience. For nearly twenty years I was a foreign correspondent in the Middle East. Working in conflict zones, I was ready to risk my life for the people whose misfortunes I was reporting about, but looking back, I now see I lacked the courage to fight for better conditions for myself.

Being nice makes people warm to you, true, and from a young age on, girls are rewarded for this kind of behavior. But there is a price to be paid: women learn to swallow the words they want to say. They become masters at hiding what they really think, at ignoring what they really want. They end up wearing a mask, as they keep on working hard to please others. Why is that problematic?

First of all, many women end up believing that it’s wrong to do, say, or think what they really want. They fear that if they take the mask off, others will no longer like them, and they’ll end up excluded and isolated. The mask can even become a prison, with the woman behind it fearful and hating herself for not fully conforming to that perfect image she thinks she needs to be.

On a professional level, this inability to be her authentic self also imprisons her. In the current world, people are attracted by products that are different, and by people who stand out from the crowd. According to the World Economic Forum, we are moving from the era of capitalism into the era of ‘talentism’.

Obviously, talent is wasted unless it’s shown.

How is it possible that the vast majority of women struggle with this issue? What is it that makes us so often feel inadequate and stop in our tracks? These are the questions I asked myself when I quit journalism and, working now as a therapist and coach, that I confront as one woman after another appearing in my practice confirms this overarching characteristic.

Studying the ins and outs of our bodies and minds I learned that the difference between men and women is much bigger than I ever imagined. It starts in the womb, where the brain of a genetically female fetus with two X-chromosomes, is shaped by the hormone estrogen, and that of a fetus with a Y-chromosome by testosterone. This has huge implications for the way we approach life.

Rather than using the scientific terminology, I call these two outlooks on life the ME-brain and the WE-brain. Simplified, the essential difference between the two is that the WE-brain, shaped by oestrogen is motivated to achieve the well-being of the group, even if that is at its own expense. The ME-brain, shaped by testosterone, has mainly its own well-being at heart, even if that is at the expense of others. There are gradations and exceptions, and childhood experiences alter the balance, but on the whole, women have more of the WE-brain, and men more of the ME-brain.

I was raised with the idea of total equality between men and women. But now I see that it is an illusion.

Like you perhaps, I cringed at first at the idea of such division. I was raised with the idea of total equality between men and women. But now I see that it is an illusion. Because our society, especially the workplace, indeed mainly values the ME-brain qualities.

For example: the ME-brain is individualistic, whereas the WE-brain is wired to care about the collective. Are we cheered when we pursue individual success, or go for the common goal? The ME-brain thinks in cause and consequence. It’s logical and rational, whereas the WE-brain thinks holistically. It’s intuitive and can be quite irrational. Which of these qualities is appreciated more? The ME-brain tends to feel superior and likes to display its importance. The WE-brain rather downplays its own significance, abilities and talents in order to make sure that everyone feels equally good. Does such modesty serve one’s career? The ME-brain likes risk, sometimes euphemistically called a challenge, and the WE-brain hates it.

One risk the WE-brain particularly dislikes is to draw attention to itself by standing out from the crowd. This triggers fears of exclusion from the group, which the WE-brain is wired to cherish. Apart from causing deep unhappiness, for millions of years after the first humans evolved, expulsion meant death. But in recent times a lot has changed. Our subconscious minds have just not caught up yet.

Fortunately, our brain changes until the day we die, and we have power over it.

Fortunately, our brain changes until the day we die, and we have power over it. We can update some of this ancient programming to suit the 21st Century. By no means is this a plea to shut down your WE-brain. On the contrary. I believe we need to open up a discussion about what we value.

Nature is all about balance. If there is too much of something, things go wrong. Likewise, if there is too little. I work with my clients to find the right balance between the WE-brain and ME-brain, but also between the dark and the bright side of both. This is what society needs, too. The ME-brain has been in charge long enough. In order to rewrite the rules of the game so they include more of the WE-brain values, women need to become aware of and embrace their unique design.

Here’s how to get started:

  • The next time you feel scared to step into the spotlights and say what you really think, or what you want for yourself, remind yourself that this fear is the old program, and that you’re updating.
  •  Do the same when you feel the reluctance to step up your game. Risk aversion has kept us safe for millions of years, but today’s conditions are a lot more forgiving. Take a deep breath and go for it.
  • Your WE-brain wants the best for others. Feel it genuinely, and express it in the way you market your product, so your audience feels it too.
  • Your WE-brain can’t help caring for others. Use this to build a company in which people have priority over profits, but don’t forget that caring for yourself enables you to care for others even better.
  • Your WE-brain likes to collaborate rather than dictate. Empower your team so everyone brings out the best in themselves. And remember that setting a collective goal makes everyone, including you, happier.
  • And last but not least, there are things the ME-brain is generally better at, like designing systems. Acknowledge your shortcomings and include members in your team who complete the skill-set that is necessary for you to realise your dream.
When WE grow and take up up our rightful space, we will make the world a better place.


  1. Balancing WE and ME and being true to myself and honoring my given gender identity whilst also forging what feels inalienably right to the greater good of human society leaves me feeling torn in a hundred thousand pieces…too tough. I think we developed this way evolutionarily for a reason and do you know what? I give into it with love and acceptance xxx

  2. Great post. I used to be checking continuously
    this blog and I am impressed! Extremely helpful info
    specifically the final phase 🙂 I maintain such info a lot.
    I was seeking this particular info for a long time. Thanks and good

  3. I was suggested this blog by my cousin. I am not sure whether this post is written by
    him as nobody else know such detailed about my difficulty.
    You are wonderful! Thanks!

  4. I like the valuable info you provide on your articles.

    I will bookmark your blog and take a look at again here frequently.

    I am fairly certain I will be informed many new stuff right right
    here! Good luck for the following!

  5. Hello There. I discovered your blog using msn. That
    is an extremely smartly written article. I’ll be sure to bookmark it
    and come back to learn extra of your helpful information. Thank
    you for the post. I’ll certainly comeback.

  6. I believe this is one of the so much significant info for
    me. And i’m satisfied studying your article. However should
    remark on some basic things, The web site style is great, the articles is truly nice : D.
    Just right task, cheers

  7. Hello there! I simply would like to give you a big thumbs up for
    the excellent information you have here on this
    post. I will be returning to your blog for more soon.

  8. great publish, very informative. I’m wondering why the opposite specialists of this sector do not notice this.

    You should continue your writing. I am sure, you have a great readers’ base already!

  9. whoah this weblog is wonderful i like reading your articles.
    Keep up the good work! You already know, a lot of individuals are
    hunting around for this info, you can aid them greatly.

  10. Howdy! This blog post couldn’t be written any better! Looking
    through this article reminds me of my previous roommate!
    He always kept talking about this. I’ll send this post to him.
    Pretty sure he’ll have a great read. I appreciate you for sharing!

  11. You are so interesting! I do not suppose I’ve truly read anything like that before.
    So good to discover someone with unique thoughts on this subject matter.

    Really.. thanks for starting this up. This website
    is one thing that is needed on the internet, someone with a bit of originality!

  12. I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem.
    You’re wonderful! Thanks!

  13. I just could not go away your site before suggesting
    that I actually loved the usual information a person provide on your guests?
    Is gonna be back incessantly to check out new posts

  14. Great items from you, man. I’ve bear in mind your stuff prior to and
    you’re simply extremely excellent. I actually like
    what you have received here, certainly like what you
    are saying and the way by which you say it. You are making it entertaining and you
    still care for to stay it wise. I can not wait to
    read much more from you. This is actually a wonderful web site.

  15. I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road. Cheers

  16. I just want to mention I’m very new to weblog and certainly loved this web site. Likely I’m going to bookmark your website . You amazingly come with wonderful article content. With thanks for sharing your website.

  17. Have you ever thought about writing an ebook or guest authoring on other
    sites? I have a blog based upon on the same information you discuss and would really like to have you share
    some stories/information. I know my viewers would value your work.
    If you are even remotely interested, feel free to send me an email.


Please enter your comment!
Please enter your name here