Roxanne Sylvia is a trailblazing entrepreneur and the visionary behind Roxx Beauty, a brand built on empowerment, confidence, and cultural pride. From navigating uncertainty early in life to building multiple successful ventures, Roxanne has transformed resilience into a philosophy that drives every business decision she makes. Her journey isn’t just about creating products—it’s about creating systems, opportunities, and spaces where women feel seen, supported, and inspired to thrive.
“Confidence transforms everything when women feel seen and supported.”
How did your personal journey shape the ethos behind Roxx Beauty and your other ventures?
My journey taught me resilience before it taught me strategy. I started young, navigated uncertainty early, and learned to build with limited resources. That shaped an ethos rooted in empowerment, adaptability, and self-belief.
Roxx Beauty and my other ventures are built on the idea that confidence is transformative; when women feel seen and supported, they perform differently in every area of life.
What role does cultural pride play in your business strategy?
Cultural pride is foundational. It influences product development, branding, storytelling, and representation.
I don’t believe in diluting identity for mass appeal. Instead, I build brands that honour heritage while feeling modern and global.
When customers see themselves reflected authentically, trust is built naturally.
As a multi-market entrepreneur, how do you adapt your brands to different countries while staying true to your vision?
I separate core values from execution. The vision, quality standards, and brand philosophy remain consistent, while messaging, distribution, and consumer touchpoints are localised.
This balance allows each market to feel understood without compromising brand integrity.
What lessons have you learned about leadership that other women in business can apply?
Leadership is about clarity, not control. Early on, I believed I had to do everything myself to maintain standards.
Over time, I learned that empowering others, setting clear expectations, and trusting capable teams creates far more sustainable growth.
Confidence in decision-making is a skill every woman can cultivate.
How do you define success beyond revenue or market reach?
Success is freedom, impact, and alignment. It’s the ability to build a business that supports the life you want, while creating opportunities for others.
When your work opens doors, builds confidence, and leaves a positive footprint, that’s real success for me.
Can you describe a defining moment when your work directly influenced a community or group of women?
There was a moment during a training programme where several women shared that they had never felt financially confident before.
Seeing them leave with skills, clarity, and belief in their earning potential reinforced why I build systems, not just products. That shift in mindset is powerful and lasting.
How do you manage creativity and operational efficiency across multiple brands?
I treat creativity and operations as two separate disciplines. Creative work is protected and intentional, while operations are systemised and delegated.
This structure allows innovation to thrive without compromising efficiency or scalability.
What trends in beauty and wellness excite you most for the next decade?
I’m excited by personalised beauty, science-backed wellness, and brands that prioritise longevity over trends.
Consumers are becoming more informed and intentional, and that shift creates space for brands with depth, purpose, and integrity.
How do you foster a culture of mentorship and collaboration within your businesses?
By leading through transparency and access. I encourage open dialogue, shared learning, and growth pathways within my teams.
Mentorship doesn’t always have to be formal; sometimes it’s simply creating an environment where people feel supported to evolve.
What advice would you give to women looking to make their mark in traditionally underrepresented industries?
Start before you feel ready and build competence along the way. Your perspective is your advantage. Learn the fundamentals, trust your intuition, and don’t shrink to fit existing narratives. The industries that lack representation need your voice the most.
