2021 will be remembered as a difficult year for businesses trying to recover from the Covid-19 pandemic. Many enterprises closed down, but there were also those businesses that found the golden way to improve in this turbulent year. Online shopping became the buzzword of the pandemic days, giving the business a breath of fresh air. It’s understandable that it is easy to buy clothes or food online, but it seems somewhat more sceptical to buy jewellery or diamonds online. Markis Jewellery is one of the companies that has flourished in this difficult world economic moment. Thanks to the guarantee and professionalism of this company, the purchase of jewellery and diamonds are even simpler. But how does a customer make the decision to buy precious jewellery online? The right formula is to always advertise the real photo of the product, warranty on transport and dignity in the entire online sales process.